Downtown Christmas Shopping District from “The Brady Bunch”

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Today’s Christmas-themed post comes, once again, courtesy of Michael, the fellow stalker who gifted us with the fabulous write-up about The Golden Spoon café from The Brady Bunch back in November. While visiting L.A. last week, Michael tracked down and stalked another BB locale, this one with a holiday slant.  After returning home to Minnesota, he asked if I would be interested in having him write a second guest post about said locale and I very enthusiastically replied yes!  (I’d also be interested in a third, a fourth and a fifth guest post, if the mood ever strikes you, Michael! Winking smile)  So without further ado . . .

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Fully cognizant that this may now typecast me as the very Brady guest blogger, I’m back with another Brady Bunch location…a very merry Brady location. In the first season episode of The Brady Bunch, “The Voice of Christmas,” Cindy asks Santa Claus for a laryngitis-struck Carol to get her voice back in time to sing the solo at Christmas church services. Before the department store scenes with Santa (filmed on a soundstage at Paramount), brief establishing shots of an outdoor shopping area are shown.

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After looking at the establishing shot more carefully, I noticed that the name on the building, although obscured, read “Radio Shack.” Even though the the shot was assumedly framed to emphasize the Christmas trees and Toyland sign in the windows, garland and bow on the lamp post, and children hauling a Christmas tree down the street, I knew Radio Shack was my best bet for tracking down the address.

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Last week, while on vacation in Los Angeles, I stopped at the Central Library to search through their archived Western Los Angeles phone books from the 1970s. Letting my fingers do the walking, through the 1975 edition, I found less than 20 Radio Shack locations. Thinking that the establishing shot was of a pedestrian mall, the first listing that caught my eye was for the Golden Mall, in downtown Burbank. Perhaps Mike really was being accurate when he told Carol, “We’re going to go downtown and finish the shopping.”

Radio Shack Listing

I then started researching the Golden Mall, and came across a postcard that showed the same unique cane-shaped lampposts with glass globes as in the Brady Bunch clip. Fairly convinced I was on the right path, it was just a matter of finding out more about this shopping district. [Postcard scan courtesy of San Fernando Valley Blog]

Beautiful Downtown Burbank Postcard

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In the 1960s and 70s, many downtown areas closed off vehicular traffic to their major shopping streets and created pedestrian malls in an effort to help compete with the growing popularity of suburban shopping centers. Burbank followed suit, and in 1967 closed off six blocks of San Fernando Road, from Magnolia Boulevard to San Jose Avenue. Then, removed of cars, the street was landscaped with grass, angular paths, modern playground equipment, benches, fountains, hexagonal planters, and public restrooms. [1973 photo courtesy of Burbankia]

1973 Golden Mall Photo

By the 1980s, the mall was showing its age. There isn’t one definitive reason for the decline of the mall, but some oft-repeated theories involve business owners leery of updating the appearance of their stores only to have the city gobble up their properties as part of a City Centre Redevelopment Project, customers finding parking at the mall to be a chore, and the popularity of more modern nearby regional shopping centers siphoning shoppers away. [1985 photo courtesy of Burbankia]

1985 Golden Mall Photo

In an effort to revitalize the shopping district, in October of 1989, the mall was reopened to traffic, and in 1991, Media City Center (now named Burbank Town Center) opened at Magnolia and San Fernando, abutting the former Golden Mall.

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Since the Radio Shack address listed in the phone book—100 S Golden Mall—no longer exists, I tried searching for its present-day equivalent—100 S San Fernando Boulevard. Much to my surprise, I came up with a listing for Radio Shack at that address. A recent Google Street View showed a Bank of the West branch in that spot, but archived Street Views showed Radio Shack in its place as recently as 2011.

Google Street View Image - Radio Shack

Worried that everything fell into place too easily, I contacted the good folks of the website, Burbankia. They quickly helped me confirm that the Radio Shack was indeed at that site from the 70s into recent years.

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A May 1969 advertisement trumpets the grand opening of the Golden Mall Radio Shack. Seeing as this episode of The Brady Bunch aired in December of 1969, Radio Shack would have been in the midst of its first holiday season during the filming of the establishing shot. According to a recounting posted on Burbankia, this Radio Shack was located in the Gregg Building, which prior to the electronics retailer, housed a drug store.

Radio Shack Burbank Ad 1969

Metal panels over the second story windows—a mid-century technique to modernize traditional brick buildings—have since been removed, ostensibly leaving the structure closer in appearance to when it was built in the early 1900s.

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Although the facade has had some superficial changes over the years, I was happy to notice one similarity between my photos and the establishing shot—the placement of the bus bench along Olive Avenue.

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After enjoying breakfast at nearby Frank’s, it was time to check out the former Radio Shack for myself. Although it was a Sunday morning, I’m happy to report that the restaurants lining the former Golden Mall were bustling, and Burbank Town Center was abuzz with families visiting Santa. One can only assume his wish-granting powers are as strong as in ’69.

Thanks again to Mike and Wes at Burbankia. If you’re interested in seeing more photos from the Golden Mall, or learning more about Burbank’s history, I highly recommend their website. Thanks also to the always informative San Fernando Valley Blog for sharing your photos of the mall.  And, of course, a BIG thank you to Lindsay for giving me the opportunity to write another Brady-centric post.  [Editor’s note – a BIG thank you to you, Michael, for the fabulous write-up! Here’s hoping for more in 2016!]

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Stalk It: Bank of the West, aka the former Golden Mall Radio Shack, aka Downtown Christmas Shopping District from The Brady Bunch is located at 100 South San Fernando Boulevard in Burbank.

The Golden Spoon Cafe from “The Brady Bunch”

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My best friend, Robin, is currently in town with his girlfriend for a week visiting from Switzerland, so I will not be blogging about this year’s Halloween activities until next Tuesday. I will also be taking most of this week off, though I will, as always, have an article on Los Angeles magazine on Thursday. Today, we have a very special guest post written by my friend, fellow stalker Michael, who lives in Minnesota. Michael and I first connected a couple of years ago when he wrote to ask for help researching a location.  Michael and I started corresponding regularly and he has helped me track down several locales, namely Haskell’s Ice Cream Hut from The Brady Bunch and the Griffith Park spots featured in both the opening credits of Full House and the Girls Just Want to Have Fun dance montage. (He also recently helped me find another GJWTHF location, but that’s a different story for a different post.) Through our correspondence, I came to admire Michael’s tenacity in getting things right when it comes to filming locations. He is as tenacious and fastidious as I am about reporting the truth and his researching skills are like nothing I have ever seen. So when he informed me of his quest to right an incorrect locale from The Brady Bunch that had been reported on a few websites, I told him I would be happy to help in any way I could. Turns out he didn’t need much assistance from me. Michael was able to figure things out on his own and the story behind his quest is pretty incredible. I am so glad he was willing to share it here. So Michael, take it away!

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When I was in elementary school, I would watch reruns of The Brady Bunch every day when I got home, and thanks to its healthy dose of establishing shots, it’s one of the first shows that got me curious about filming locations. Consequently, I’ve always gotten a certain nostalgic satisfaction tracking down and seeing locations that I’ve been familiar with since I was little. For those—unlike me—who escaped childhood without the compete works of Sherwood Schwartz engrained in their brains, in the fourth season episode of The Brady Bunch, titled “Goodbye, Alice, Hello,” Alice quits when the Brady Kids start giving her the cold shoulder after they believe she tattled on them to Mike and Carol about a series of wholesome misdeeds. Alice’s friend Kay replaces her, and as the Brady Kids learn the error of their ways, Kay fills the kids in on where Alice now works: The Golden Spoon, at 4th and Oak.

While the interior was created on a soundstage at Paramount, the exterior is shown in a quick establishing shot. Other than looking like the type of location I’d like to visit—the quintessential roadside diner—the location has always piqued my interest since, unlike most establishing shots, extra effort was taken in the script to give it both a name and location.

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Over the years, a number of websites have posted a selection of specious locations for The Golden Spoon, but until recently, all were all easy to rule out. That changed when Chas from It’s Filmed There posted a new Golden Spoon address: 3200 Cahuenga Blvd W, surmising it to be the former home of the Freeway Cafe.  He suspected the defunct restaurant, listed at 3222 Cahuenga Blvd W in a Brady-era city directory, had changed its address to 3200 at some point. I thought that the building at that site looked properly aged, but the architecture didn’t seem to match up, nor did the power lines, lampposts, or background terrain.

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However, there were a number of things that looked promising; the concrete fencing from the Hollywood Freeway was identical to that seen behind the Golden Spoon, cars zooming through the Cahuenga Pass on the freeway would help explain the traffic reflected in the canopy ceiling in the establishing shot, and the 3222 address would jibe if the last digit were removed, for whatever reason, before filming.

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Pulling up historic aerial photos, I could see that there was once a structure to the northwest (left) of the 3200 building. [Editor’s note – the structure is denoted in pink and placed on a present-day map below.]  And although the aerial photo was blurry, the layout seemed to match that of The Golden Spoon: a square building with a gable roof, a small addition extending left, and a larger addition extending right. Furthermore, in the historic aerial, the 3200 building seemed to match the present-day aerial, meaning it probably hadn’t been renovated much in the last 40 years, and its address most likely hadn’t changed. It was then that I started working under the hypothesis that it was indeed the Freeway Cafe that was shown on The Brady Bunch, but that the Freeway Cafe was not located at the present-day 3200 Cahuenga—it was next door, in what is now a parking lot. But, without stronger proof, I didn’t feel comfortable declaring this the definitive location.

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This summer, while vacationing in Los Angeles at the Millennium Biltmore, I thought I’d walk over to Figueroa Plaza to visit the Los Angeles Building Records Department and see if I could find something that would confirm my suspicions. After a brisk walk on a particularly sunshiny day—as the Brady Kids would sing—I arrived at the records office, took a number, and filled out an information request form. Once my number was called, a very helpful clerk pulled the records for the location. While she read through the various permits for that address, I heard her mumble the word “canopy.” Jumping on that, I asked to see a copy of that file. Lucky for me, it was a 1962 Freeway Cafe permit for the addition of an aluminum canopy and screened patio. Better yet, it included a drawn diagram that matched The Golden Spoon perfectly, right down to the cinderblock fence in front of the right patio and notch taken out of the left patio.

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All that was left was to confirm the location of the Freeway Cafe. Unfortunately, that confirmation also proved that the building has since been razed. In September of 1989, Mobil, the owner of the cafe property and gas station next door (to the left), obtained three demolition permits for the gas station, its canopy, and the cafe. Mobil then built a new gas station and canopy, but the restaurant wasn’t rebuilt. There’s not a lot of space on that plot of land, and I can see why the the gas station may have wanted to sacrifice a small aging restaurant for some overflow and driveway space for those waiting for a turn at the pumps. Looking at the demolition map, it seems the original restaurant and left screened patio added a few feet in the rear since the 1962 canopy permit.

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After doing a quick digital mashup of the 1989 demolition map, and a contemporary permit map of that plot of land, I was able to accurately determine where exactly the Freeway Cafe once stood—very close to where I’d suspected when I’d compared the vintage aerial photo with the present day map a few months prior.

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New map in hand, I took the Metro Red Line to its penultimate stop: Universal City. From there, I walked under the freeway and down Cahuenga Blvd to the Mobil parking lot.

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 Although the cafe is no longer there, it was easy to line things up thanks to the concrete covering the tanks being a different color than the rest of the dark asphalt lot. According to the overlaid maps, the left-most edge of the cafe would have nearly abutted the separation between the light and dark pavement.

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Plus, the terrain across the freeway, lamppost location (that would have been behind the right canopy), power wires, and stylized concrete freeway fence are are still recognizable from The Brady Bunch.

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Try as we might, Lindsay and I have found that online references to the Freeway Cafe are rare. According to city records, the original 18×20 building housed a shoe repair shop in the 1940s, and in 1958 was converted into a restaurant. The 1963-5 Los Angeles city directories list the name of the cafe as Bib N Cuff, but by 1966, a new name—Freeway Cafe—is listed. A 1973 edition of The Van Nuys News reports the Freeway Cafe as being owned by Herbert and Louise David of Canoga Park, and a 1976 edition names Jamal Ghassem of Inglewood as the proprietor. Lastly, in a 1988 edition of Orange Coast Magazine, written just a year before the cafe was demolished, they note that although it’s “an old wooden stand overlooking the Hollywood Freeway…don’t let the exterior fool you. This is not a pit stop, but a palace for the connoisseur of ground beef.”

More recently, this selection of the Hollywood Freeway has been in the news, as Universal Studios expansion plans may result in the removal of the southbound Barham Blvd exit, which now routes traffic next to the Mobil station.

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Many thanks to Chas at It’s Filmed There for posting about the Freeway Cafe and getting me quite a bit closer to 4th and Oak. And of course, a HUGE thank you to Lindsay for all her help researching this location and for the opportunity to write about it here.  [Editor’s note – a HUGE thank you to you, Michael, for sharing the story behind the hunt with us AND for correcting all the erroneous Golden Spoon information.]

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Until next time, Happy Stalking!  Smile

Stalk It: The Mobil Gas Station parking lot, aka the former Freeway Cafe, aka The Golden Spoon from The Brady Bunch, was located at 3222 Cahuenga Boulevard West in Los Angeles.