I hope y’all aren’t sick of The Morning Show locations yet, cause I’ve got a few more up my sleeve, namely the site that portrays UBA Studios, where the titular show-within-the-show is filmed on the new Apple TV+ series. At first blush, I thought the locale was most likely in New York, where the program is set and partially filmed. But once I identified the Starbucks at 6th and Grand in downtown L.A. as the spot where Bradley Jackson (Reese Witherspoon) is invited to a birthday party in episode 4, “No One’s Gonna Harm You, Not While I’m Around,” I quickly realized that the UBA scenes were lensed right across the street at a towering structure known as 611 Place. Fortunately, I happened to be in DTLA just a few days after my discovery, so I popped by to check it out.
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Constructed as the headquarters for Crocker-Citizens Bank in 1969, the building originally went by the name Crocker-Citizens Plaza.
The formidable modernist structure was designed by architect William Pereira, who also gave us Fox Plaza (aka Nakatomi Plaza from Die Hard), Farralone (aka the former Frank Sinatra estate), and the Disneyland Hotel.
The 42-story cross-shaped tower, which sits atop a four-level block base, boasts vertical steel beaming, 715,000 square feet of office and retail space, a marble-clad lobby, and a ground-floor bank complete with a vault.
At 620 feet, Crocker-Citizens Plaza was the tallest building in Los Angeles at the time of its completion (and only the second to surpass the height of City Hall), a record it held briefly until ARCO Plaza (now City National Plaza) was constructed in 1972.
When Crocker-Citizens Bank vacated the locale in 1983, it was purchased by AT&T and renamed AT&T Center, though many referred to it (and still refer to it, in fact) as the AT&T Building.
AT&T’s tenure ended in 1999, at which point the Chetrit Group, a New York-based development firm, acquired the building and it was re-named once again, this time to 611 Place, in honor of its 611 West 6th Street address.
Per the Urbanize Los Angeles website, the upper floors have been mostly vacant for a decade and, while Chetrit is said to have obtained entitlements way back in 2007 to transform the office spaces into condos, those plans have yet to come to fruition. When I was stalking the place, though, I saw plenty of people coming and going from the elevators, making their way through the large lobby, so I am not sure how empty the building actually is. Regardless, filming is definitely one way the site is bringing in revenue.
611 Place repeatedly pops up as UBA Studios on The Morning Show.
The series makes use of the building’s Grand Avenue side.
Unfortunately, a UPS truck was parked right in front of the Grand Avenue entrance when I attempted to take a matching shot of the screen capture below, so Google Street View imagery will have to do.
It is not hard to see how 611 Place wound up on The Morning Show as it does very much have the look and feel of a New York building, especially with its brass revolving door which Bradley, Alex Levy (Jennifer Aniston) and Cory Ellison (Billy Crudup) are regularly seen entering and exiting.
Some CGI trickery was employed to add to the building’s NYC feel in episode 4, “That Woman.” As you can see, imagery of the iconic Cartier Mansion on Fifth Avenue was superimposed in the background of a scene taking place outside of 611 Place.
The special effects team wasn’t very thorough, though, because seconds later, the Edwards & Wildey Building, the actual structure located in that spot, is clearly visible where Cartier stood just moments before.
The lobby of 611 Place also regularly appears on The Morning Show.
The friendly security guard on duty during my stalk was nice enough to allow me to snap interior photos of the lobby and even pointed out which areas of it were used! As you can see below, some turnstiles were added to the premises for the shoot, as were sconces above the elevator.
The interior of the actual studio where the show-within-the-show is shot was nothing more than a set built inside of a soundstage on the Sony lot in Culver City.
611 Place is actually a longtime screen star.
Way back in 1973, William Dorn (Chuck Connors) set off a bomb outside of the building, killing himself in the process, at the end of The Police Connection, aka The Mad Bomber.
611 Place served as the headquarters of MacGregor Oil in the 1983 drama Uncommon Valor.
That same year, it popped up as the office building where Caroline Butler (Teri Garr) worked in the comedy Mr. Mom.
Pinball’s (Dave Chappelle) body is tossed from a plane and lands on a car in front of 611 Place in the 1997 thriller Con Air.
It is seen briefly as the casualty of an earthquake in the 2000 disaster flick Epicenter.
The now vacant bank space on the building’s lower level is where Roy Waller (Nicolas Cage) heads to empty his safety deposit box in 2003’s Matchstick Men.
Leland Van Lew (Bryan Brown) base jumps off the neighboring KPMG Center at 550 South Hope Street in the 2004 romcom Along Came Polly, giving audiences a brief view of 611 Place during his descent.
And it recently popped up as the FBI office Harry Bosch (Titus Welliver) and Jerry Edgar (Jamie Hector) visited in the Season 6 episode of Bosch titled “Good People on Both Sides.”
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Until next time, Happy Stalking! 
Stalk It: 611 Place, aka UBA Studios from The Morning Show, is located at 611 West 6th Street in downtown Los Angeles. The Starbucks featured in the series’ fifth episode, “No One’s Gonna Harm You, Not While I’m Around,” is right across the street at 523 West 6th Street.